Chop Bloc steak restaurant and its devious ‘younger brother’ cocktail joint, Bloc Bar was a concept driven by the rapidly growing burger culture and our clients research trips across the pond. We were tasked with creating a brand identity that incorporated our client’s passion whilst bringing accessibility to the ‘high end steak market’.
Chop Bloc’s core logo matured with the concept combining cuts of meat and chopping marks with a bold type face and a cow motif. The interior applications imitated this with menu covers made from genuine hide and bold light boxes filled with playful text and illustrations framed in beautiful oak. With these applications, we shaped a brand identity which maintained the refined traditions of a steak restaurant whilst remaining accessible. The Bloc bar had its own unique identity and applications including bespoke signage, menus, stationery and website.
Designed by DesignLSM
Interior photography by Chris Orange