The challenge was to create the wine labels for Fernão Pó’s winery varietal range – single, duos and triple grape variety wines. The Wine & Shine team headed by Rita Monteiro and Pedro João, had previously developed the winery re-branding: a clear, bold design with a 50’s look, expressing Fernão Pó Winery’s philosophy: making “wine as it is”, in a simple old fashioned way, perfect to match food on the table.
The winery has several ranges under its umbrella name Fernão Pó, but differentiating theses varietal wines was the problem. So, instead of names, the Wine & Shine team chose to use a clear bold code of numbers and colours. Thus was born this scalable wine range, where choosing the wine is almost a game. Labels were made to ease wine exports, as numbers and grape variety names are international. Careful graphic production – with quality uncoated paper, metallic printing and Braille varnish – helped to express the product quality to consumers.
By naming each wine with numbers instead of names -stating the number grape varieties involved – with a bold colour code highlighting the dominant variety, Wine & Shine created a playful packaging solution. Beside extremely appealing on the shelves, people couldn’t help tasting and collecting all the wines in the range, making this a sales success.
Design: Wine & Shine
Concept/Copywriting: Rita Monteiro, Tinta Amarela Lda
Wine Label Design: Dodesign, Designers Associados
Wine Photography: Jorge Figanier Castro, Estúdio da Colina