Riccardo Tisci has well-timed Givenchy’s rather grand return to New York City. In tandem with a Marina Abramović–art directed catwalk show for his women’s S/S 2016 collection during New York Fashion Week – mind you, the designer created a huge buzz both in medialand and among his fanbase by allowing the latter to attend this high-profile event through registration on a special website – a brand new flagship store opens on swanky Madison Avenue. At 400 sqm. [4,306 sq.ft.] spread over a lofty ground floor and a mezzanine level, it’s one of Givenchy’s biggest stores on the planet.
The understated palette, captured by immaculate white walls and ceilings, and furnishings and fixtures with a lacquered black finish, is paired with beautiful dark timber flooring. And while this backdrop is sure to make the merchandise pop, things take a more intimate turn in the sections where shoes and accessories are presented. The setting here is obviously still in line with the overall modern aesthetic of the store, but it’s infused with elements that evoke a homey vibe and invite to linger and take in the design at a lower pace. The new Givenchy store feature’s the brand’s full range of men’s and women’s apparel, accessories and jewellery designs.
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