Conran Design Group were commissioned to develop a fresh positioning to differentiate this iconic bathroom brand in an increasingly competitive marketplace, reaching and reconnecting with more of their target audience.
We created a new brand positioning – ‘Simply imagine’- a creative call to action that encapsulates a focus on craft, creativity and understated design. Our positioning has driven the creative output, resulting in a redefined brand identity expressed through a comprehensive range of touchpoints, including; digital, environmental, experiential, printed collateral, advertising and moving image. Sottini was launched at 100% Design, Olympia.
The exhibition stand acted as a pure canvas – simple, angular structures present the carefully edited range of products, creating a gallery–like space to encourage unexpected discovery of installations. A Play Table allows visitors to interact with finishes, whilst a secluded seating space allows for private consultation in the busy hall. Brassware panels create an elegant display, with technical specification supported by iPads to highlight the extended range and welcome guests. Digital screens showcase Sottini’s next brand ident to give the space a sense of movement, whilst the journey is supported by minimal, engaging graphics that underline the brand values and heritage.
The exhibition stand successfully attracted architects, specifiers and designers from across the globe and began a process of positioning Sottini as a high-end inspirational bathroom brand synonymous with quality and innovation in design.
Design: Conran Design Group