Wolford Flagship Store, Milan – Italy

October 31st, 2015 by retail design blog

Wolford opens its first flagship store in Milan
The Austrian manufacturer of luxury tights and exclusive lingerie and bodywear opened a new 120 sqm flagship store in the heart of Milan on 3 September. Wolford presents its complete collection in San Babila, Corso Venezia 8, one of the best inner-city locations in the city of fashion Milan in a new design! The latest fashion trends and highlights from all the product ranges in the current fall/winter collection are available in the new boutique with the new concept.

The store in Milan shows a so far unique concept designed by the team of architects from Wolford. It´s a next step in the evolution of Wolford’s store concept and in honor of Milan – as one of the most important fashion capitals in the world. We created a sophisticated, luxurious environment to present our collection. The concrete walls are in contrast to the fine fabrics of our products and helps to highlight the merchandise. The interplay of shiny and matt surfaces creates a reference to our products characteristics. The lighting is integrated in the concept, and supports the presentation of our products as piece of art.


The “unforgettable touch” of Wolford

In 2015, Wolford can look back on 65 years of fashion history and textile craftsmanship that have their origins in Bregenz on the shores of Lake Constance in Austria. With its knowledge, skill and creativity, Wolford has launched numerous product innovations into the market, which are now among the classics of every well-stocked woman’s wardrobe and feature incomparable comfort.
Customers in Milan can experience this “unforgettable touch” Mondays to Saturday from 10.00 am until 7.30 pm and on Sundays from 11 am until 7.00 pm.

Design: Wolford (internal architectural dept.)

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