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ALT. Pizza serves up all American pizzas reigning from the West Coast. Drawing inspiration from their laid back free-to-be-me culture, the ALT. Pizza persona is one that embodies an alternative spirit. ​We created a logo to anchor the brand – one that pays homage to the rampant signage found in bustling city areas.


Driven by the concept of music, the brand plays with loud album artworks and memorable lyrics to form a bold and engaging visual identity.

Design: Bravo / creative director: Edwin Tan / designer: Michelle Yong / Kaelyn Quek / project management: Janice Teo / Carisia Chew
Client: LionRock Capital


























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