Located in the Fontabella Mall in Guatemala City, Alessa showcases unique pieces from different collection in a xxx environment.
The goal was to creating an ‘inner reality’ where the customer feels enveloped in the space and is able to explore different worlds and objects within this small store. The ‘crystal cave’ is one such space where the customer steps through a narrow door into a mirror-paneled room and can play and touch crystals and spiritual objects.
Soft curves and fabrics contrast with golden reflective elements. Pastel colors are contrasted with organic textures and natural materials such as plywood, linen and rope.
The jewelry is displayed in custom wood furniture which, along with mirrors, were design by the architects and produce by local craftsmen.
Design: Taller KEN
Photography: Victor Martinez