Stöpafors Kvarn, a mill based in the deep forests of Värmland, Sweden, is making flour made of roasted oats (skrädmjöl in Swedish). The mill is almost a hundred years old and the miller William Olsson achieve the high quality of the meal by tasting, smelling and feeling it during the whole manufacturing process. It’s handcrafted, small-scaled and made with a deep passion and knowledge.
By finding the essence behind Stöpafors Kvarn, we created a concept with new storytelling, visual identity, packaging, website, photographies and a film that highlights the brand and give it a whole new feeling, reaching a broader audience.
If you ever get a chance to try skrädmjöl you will notice that it brings a unique character with it’s roasted taste, whether it’s in your pizza dough or just a simple porridge.
It all started as a student project at Brobygrafiska, Sweden, but the miller liked the concept so much that the new package is now available in stores all over Sweden and parts of Norway. The website, with inspiring recipes, a film that shows a day in the mill and a story behind the production, is also up and running.
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