Although Saint Laurent had been well-represented in Tokyo for quite some time with various monobrand boutiques and shop-in-shops across town, it lacked a presence on Omotesando Dori, a prestigious, tree-lined avenue and one of the most coveted addresses on the planet for the major league of self-discerning luxury brands. But that omission has now been rectified with a glittering flagship store that is also the brand’s biggest to date. The retail space measures no less than 10,000 sq.ft. [929 sqm.] spread over three floors, and features the understated yet luxurious, French art déco-inspired retail design codes as defined by its cult creative director Hedi Slimane.

The various settings are captured in a strict linear aesthetic, using endless slabs of white and black marble, extra clear glass, both nickel-plated and mirror-polished brass and quilted black leather. The Saint Laurent flagship store carries the luxury brand’s full range of women’s and men’s apparel, accessories, footwear and leather goods. A special V.I.P. salon accommodates the most discerning shoppers with a homey setting where you sit back comfortably, waiting for your selected trophies and a glass of bubbly to arrive, isn’t exactly a punishment. To celebrate the store opening, the new Saint Laurent flagship store temporarily stocks specially commissioned surf boards by Los Angeles-based artist Lucia Ribisi.

Image © Saint Laurent / Photography: Jonathan Leijonhufvud

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