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For FREITAG’s latest store opening in Amsterdam, 1kg – a creative studio based in Berlin,
Amsterdam & Berlin – created a bespoke bike cinema installation that takes inspiration from
both the city and the brand’s strong bicycle lifestyle and tradition. The installation, which is fully
operated by pedal power, draws interest and interacts with customers in a fun and active way —
focussing on FREITAG’s sustainable brand values.

Designed by 1kg
Photos by Maarten Willemstein

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