Retail designers, Reis Design were commissioned to create the store concept for this Aveda Lifestyle salon for Edward James London. Located in Putney, South London, this is Edward James’ second salon location. The overall look of the 1,600 sq ft salon is Moorish-inspired, with Moroccan lanterns and floor-to-ceiling tiles.
“Our mission with the new salon was to create a visually stunning space that radiates a classical and relaxed feel with elements of opulent luxury,” explains Edward. “with a colour palette that is both energetic and complementary to Aveda branding. The emphasis is on a warm and comforting environment both professional and inviting.”