To express the quintessence of ‘Heritage’, an exquisite formal Indian male clothing label, Deepak Kalra of RMDK Architects, led a team to design their boutique store in New Delhi, India. the interior revolved around the brand’s name, recreating the weaving environment using typical detailing, enticing the customer into a relaxed yet dramatic shopping experience.
The elevation is designed to stand out in an otherwise organically evolved market space, making a bold and clear statement. The entire façade, made of burnt bricks, serves as a strong backdrop for a logo in copper sheen that dominates one’s first visual impression. At the entrance, the buyers are greeted with a multi-layered and multi-colored screen of threads, glass and metal letters from the word heritage in two different languages, translating the art of weaving into interior hardware. Beyond this, one walks into an impactful masculine environment that allows each garment to be experienced as a piece of art.
Close attention has been paid in detailing, using all materials in their true and honest form– rusted iron, reclaimed wood with elements of polished, and rustic copper (an auspicious material in India) to support the theme. The heritage atmosphere is further enhanced by using rescued parts of old looms, traditionally used in weaving textile, suspended from the ceiling to weave the display space with its threads.
A solid reclaimed wooden counter with all its cracks and knots sits in the center of the space under a large customized light installation made of copper. The staircase has been suspended by metal cables with rusted iron and copper fixtures. Garment display system made with wood and copper detailing further add to the charm of the space.
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