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Sunspel approached Pop Store to design and build their new store in Notting Hill, London.


The Company’s history is fundamentally important to their store design; simple elegant Ash fixtures are a nod to their English heritage. These sit upon clean white walls, setting a crisp backdrop for retail display.


Oak parquet flooring in herringbone format, also seen in the pattern of the carpet, intertwines the woven characteristics of the fabric into the store, knitting the clothing and store design together. In addition, bespoke ash tables for display of folded merchandise sit comfortably within the space. Large light-boxes showcase imagery of the English countryside reflecting the aesthetics of the brand.

Design: Pop Store
Photography: Ellis Parrinder

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