Online design brand MADE.COM has opened a data-informed connected showroom in Brighton, powered by their partner CloudTags. MADE’s connected showroom in Brighton is located at 114 Church Street and open for four weeks, to extend the brand experience to the local market during their winter sale.

Analysing browsing and transactions on the MADE website and physical showroom spaces, Cloudtags have determined a smart selection of product best suited for Brighton customers.

The connected showroom is an NFC enabled space that enables MADE to offer their extended catalogue to customers and staff via CloudTags’ tablets. The data captured from these tablets allows MADE to identify product trends and increase the accuracy of their online remarketing. The connected showroom also features an interactive tap wall of images from MADE x Unboxed, the brand’s social platform.

With less than 5% of the total physical products present in most showrooms, MADE’s sales per square foot continue to be nearly double that of the competition. MADE is trialing this data-driven approach in their new Brighton pop up space as part of their ongoing strategy to balance their online and offline presence as they continue to expand.

“Our first connected showroom in Brighton is a test to capture the imagination and attention of new and existing customers who may have heard of our brand or been on our website, but want to experience it. We feel we’ve found a winning combination of data, people and nimble design elements. ” said Annabel Kilner, UK Country Manager MADE.COM.

“MADE is a phenomenal partner who value the benefits of using data to drive their business both online and offline presence,” said James Yancey, CEO & Co-Founder of CloudTags. “Most retailers are only starting to adapt their physical data strategies while MADE is leading the offering of something new to customers.”