The new showroom environment reinforces and showcases the brand’s technical credentials through its ‘design lab’ styling, architecture and merchandising frameworks. A confident balance of colourful and inspirational images and brand messages combine to communicate the spirit, fun and attitude that Dare 2b is recognised for. Our monochrome colour palette, offset with contrasting textures and finishes has created the perfect dynamic backdrop, for each seasons collections. The calm authority of the new space delivers a flexible and versatile home for the brand, whilst creating an inspirational environment to showcase product stories for visitors and staff.

Designed by Mynt