ISPO Munich 2016 saw Mynt deliver a rejuvenated Berghaus exhibition experience, creating a confident brand framework with key modular elements. The concept can now be reactive to available space, flexing between large, medium and smaller footprints with the option of some elements even creating pop-ups if required.
Our concept created three core zones: Product Technical Stories, Social Hub/Meeting Area and Product Range Showroom. We established an easy-to-navigate environment for each key range with a dedicated home for footwear, accessories and rucksacks. The central bar with linked meeting areas encouraged visitors to spend some time with the brand, creating a social hub to share stories, talk tech about the latest product innovations and plan their next adventures with Berghaus!
Our materials, textures and finishes used timbers weathered by the elements with feature engineered fixing details. Minimal steel architecture framed product ranges, whilst large format inspirational outdoor photography wrapped the perimeter at high level. The reclaimed flooring, salvaged feature lighting and leather chesterfields all added to re-establishing a warm and welcoming ‘Mountain House’ personality for the brand.