Black-stained wooden surfaces are paired with herringbone floors inside Olaf Hussein’s first store, intended to embody the “timeless design of the Modernism movement”. Originally established as an online brand, menswear label Olaf Hussein’s first physical shop is called the The Fitting Room, and is located in Amsterdam. Aiming to give online costumers a chance to physically interact with the brand and the products, the team at Olaf Hussein created a space to reflective of their design principles.
Existing wooden ceiling beams, herringbone flooring, plants and comfortable furniture are all intended to give the store the feeling of a living room. Black-painted plant pots, along with black-stained wood panels used to make up a clothing rack and fitting room partitions, were added to reference the brand’s monochrome identity.