Crabtree & Evelyn concept store by Dalziel & Pow, London – UK

March 22nd, 2016 by retail design blog

Crabtree & Evelyn has launched a new concept store in its King’s Road pop-up space for a limited time, using it as a test space to develop new ideas, ahead of future store openings.

Inspired by the brand’s English heritage with a contemporary twist, the concept has an inviting domestic feel and an enhanced focus on product storytelling and exploration. The new store designed by Dalziel & Pow will represent the ‘Botanist’s Home’, with a welcoming and residential feeling. The goal is to provide a retail experience that appeals to and engages with the contemporary lifestyle of the new target consumer.

Crabtree & Evelyn’s aim is to create a place that evokes moments of exploration and discovery, increases time spent with the customer while showcasing artistic nature. The new store concept represents a modern disposition that will attract both female and male consumers alike and encourage gifting as well as personal indulgence.

Key features of the pop-up include:
-A dedicated fragrance garden
-Curated product stories
-Product testing counters, encouraging customers to sample products
-New lighting system
-Central, integrated service desk
-‘Nature Sounds’ music to create a sensorial experience, inspired by nature

Elenails Atelier by Daniele Menichini, Livorno - Italy
Classic becomes minimal and tending to fashion, hence the inclusion of a lar...
The Reading Nest by Mark Reigelman, Cleveland - Ohio
New York based artist Mark Reigelman has created The Reading Nest, a new tem...
Pleased To Meet You bar and restaurant by Collective Design, Newcastle - UK
The design is made up of a number of textures, tones, shadows and light. Rus...
Schpoons & Forx restaurant by FormRoom, Bournemouth - UK
In keeping with the luxurious restaurant interior, each of the 380 spoons an...

One thought on “Crabtree & Evelyn concept store by Dalziel & Pow, London – UK

  1. Seth Waite says:

    Love the simplicity of the pop-up store. It’s a great move by the retailer to create a simple, “homey” feel in a test market they can learn from. Very domestic.

Leave a Reply

Your email address will not be published. Required fields are marked *