Chateau d’Ax Showroom by Area-17 Architecture & Interiors, Shanghai – China

November 16th, 2016 by retail design blog


Leading Italian furniture manufacturer Chateau d’Ax selected Area-17 to rethink its sale spaces for both the European and Asian markets. This led to the design of fifteen showrooms located throughout the world in renowned European and Chinese cities, among which is the showroom in Shanghai.



The interior design is finely tuned as the contrast between hard surfaces and the softness of Chateau d’Ax upholstery. The exquisite craftsmanship of the furniture as well as the superior quality of fabrics is enhanced by the industrial appeal of raw materials such as iron, wood, and quicklime.


Items are staged as if they were part of a real living room. The showroom is conceived as a welcoming and comfortable environment, where clients are able to experience the atmosphere and the furniture they are about to purchase.

Design: Area-17 Architecture & Interiors
Photography: Francesco Tarentini


Tiffany & Co. diamond pavilion by 2x4, China
2x4 was asked to design the architecture, exhibition, and technology experie...
Hermès window display by Design Systems Ltd, China
The theme is “A Sporting Life”. Instead of viewing sport as competitive or m...
MADE and Cloudtags showroom, Brighton - UK
The connected showroom is an NFC enabled space that enables MADE to offer th...
CIAK All Day Italian restaurant by Mas Studio Limited, Hong Kong - China
Vertical wooden planks are utilized to build tree branches radiating from th...

Leave a Reply

Your email address will not be published. Required fields are marked *