Thailand’s Apple Premium Reseller, Copperwired, turned to Whitespace to help them create a groundbreaking new retail brand and store prototype that would define digital lifestyle retailing. It’s name “.life” (pronounced “dot-life”) plays on the ubiquitous “dot-com” intended to evoke an instant association with all things for digital lifestyles.

The store is divided into two main areas; one for browsing and hands-on demonstrations and the other for self-service shopping. The image of the store is boldly simple, featuring a dramatic patterned lighting system, and bleached wood cabinets surrounded by a happy spring green perimeter wall. The simple layout helps customers focus attention on the products with the intention of making shopping easy and fun.

Designed by Whitespace Co.,Ltd.
Photography by Wison Tungthunya