Atelier Swarovski Home range

April 14th, 2016 by retail design blog

Crystal brand Swarovski has launched its debut homeware range with products by designers including Raw Edges, Aldo Bakker, and the late Zaha Hadid. Products in the Atelier Swarovski Home range from vases, bookends and candleholders to an architecturally themed chess set, and have been launched to “address a global interest and customer demand for design objects within the home”. Zaha Hadid, who died suddenly last month, has contributed a crystal and metal centrepiece composed of several conjoined curved columns that reference “the process of crystallisation occurring in nature”. The architecture and design community has been paying respects to the architect since her death, and many of Hadid’s products are on show during this year’s Milan design week.

London design studio Raw Edges has created a set of bowls that mark its first collaboration with the brand. The pieces are made using a laser-jet crystal printing technique, and feature coloured hatched patterns on the interior that are warped by the surrounding crystal. Frederikson Stallard has designed centrepieces in the form of faceted candleholders, vases and bowls, based on the shapes of raw crystal, and Aldo Bakker has produced vases made with contrasting crystal and marble sections.

Architect Daniel Libeskind’s chess sets include pieces that reference his own buildings. Boards are decorated with maps of Milan and New York, and the miniature architectural models are made from concrete, marble, silver and crystal. Kim Thomé’s Plinth and Donuts candleholders feature stainless steel bases which support crystal halos, and Tomás Alonso has unveiled a set of trays and bowls with brightly coloured facets. Ron Arad has based his set of letter and number-shaped bookends on a new font created for the collection, while Tord Boontje has contributed lanterns, wine coolers, bowls and a caviar set.

Each of the pieces features surfaces made of scattered crystals, which apparently reference star formations and space photography. The entire collection is on show in an exhibition held at Cusani 5 in Milan’s Brera district, during the city’s design week from 12 April to 17 April 2016, and will be available to buy later in the year. Prices for products will range from €150 (£120) to €20,000 (£15,900).











http://www.dezeen.com/2016/04/13/atelier-swarovski-home-homeware-collection-zaha-hadidmilan-design-week-2016/

Swarovski visual merchandising by Marketing-Jazz, Spain
The 2012 Olympic Games in London, its international focus and the diversity ...
Chanel Paris-Bombay collection window display, Jakarta
Chanel Paris-Bombay collection window display, Jakarta
Marie-Stella-Maris Archives by Masimo, Amsterdam - Netherlands
The distinctive cinema light box wall inside the store makes an impressive p...
Rewired lighting brand by Frandsen Project
The lighting experts at Danish studio Frandsen Project unveil Rewired – a br...

Leave a Reply

Your email address will not be published. Required fields are marked *