Georg Jensen’s store in Munich is located on one of the city’s luxury shopping streets, Maffeistrasse. The store showcases Georg Jensen’s most prominent pieces of hollowware, jewellery and watches. Each merchandise category has its own defined space and atmosphere, and the customer is led through the store, one space at a time. When entering the store the customer is welcomed into a bright space with honed terrazzo, black steel and light grey wall surfaces where the jewellery and hollowware belong. The jewellery is displayed within a framing of soft textured walls with a geometric line language highlighting the delicate Georg Jensen pieces.
Further inside the store, the newly introduced men’s area along with the private sales area, offer a darker and warmer atmosphere with walls of dark walnut and high vertical timber slats. The use of rough hammered terrazzo is a reference to the art of silversmithing and the technique of hammered silver. The store concept is inspired by geometric, Scandinavian and Art Deco references, all stemming from Georg Jensen’s rich brand history.
Architect: Studio David Thulstrup
Project team: David Thulstrup, Thibaut Allgayer, Alana Keogh, Lorenzo Rossi, Georgina Prittie, Anny Wang
Photographer: Hampus Berndtson