Toasted packaging by Elise McIntyre

April 7th, 2017 by retail design blog

Toasted is a fictional brand of gourmet marshmallows. These marshmallows are geared toward those with a more “mature” palette with flavors like Maple Bourbon, Guinness and Fireball. The marshmallows can be purchased in boxes of individual flavors or in the s’mores kit that includes a variety of flavors.

The hand lettered logo and whimsical illustrations bring adults back to their childhood, while the bright colors and sans serif fonts keeps the brand modern and sophisticated. The color palette was inspired by the various colors seen in a campfire flame from the bright red embers to the dark gray charcoal.

Design: Elise McIntyre

http://www.packagingoftheworld.com/2017/03/toasted-student-project.html

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