Established in 1997, OSKA is a German womenswear brand with a specific aesthetic and loyal following. The OSKA woman exudes a contemporary, yet pared back style with a slight crisp edge. Each collection has a strong focus on fabric and texture, whilst light draping and menswear inspired silhouettes creates an effortless balance to feminine wardrobe staples.
The starting point was a purely monochrome palette, which adheres to the OSKA corporate identity that is represented worldwide. Layering grey tones, white textures and varying shades of black, the aim is to evoke a moodiness within the space without over embellishment. Moving away from a stark white interior, the play on finishes and design details adds interest without distracting from the clothing. The palette is neutral, yet powerful with masculine touches, which is a true reflection of the OSKA brand and aesthetic.