![](https://retaildesignblog.net/wp-content/uploads/2016/09/Gray-Wolf-Coffee-packaging-concept-by-Merril-Moyl-Cledera-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/05/OSKA-store-by-INK-interior-architects-Sydney-Australia.jpg)
Established in 1997, OSKA is a German womenswear brand with a specific aesthetic and loyal following. The OSKA woman exudes a contemporary, yet pared back style with a slight crisp edge. Each collection has a strong focus on fabric and texture, whilst light draping and menswear inspired silhouettes creates an effortless balance to feminine wardrobe staples.
The starting point was a purely monochrome palette, which adheres to the OSKA corporate identity that is represented worldwide. Layering grey tones, white textures and varying shades of black, the aim is to evoke a moodiness within the space without over embellishment. Moving away from a stark white interior, the play on finishes and design details adds interest without distracting from the clothing. The palette is neutral, yet powerful with masculine touches, which is a true reflection of the OSKA brand and aesthetic.
Designed by INK interior architects
Photography by Michael Wee
![](https://retaildesignblog.net/wp-content/uploads/2016/05/OSKA-store-by-INK-interior-architects-Sydney-Australia-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/05/OSKA-store-by-INK-interior-architects-Sydney-Australia-02.jpg)
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