Frank + Oak contacted Canada’s Best Store Fixtures [CBSF] to lead them through a smooth transition to “brick & mortar” in addition to their successful online e-commerce model. The main challenge was to achieve a consistent look with already existing stores and create a model that can be replicated for future stores. Frank + Oak is no ordinary men’s clothing store: in addition to selling exceptional high quality clothes, they offer a community experience to shoppers, and include services like a barber shop, personal styling and lounges. We are excited to design a unique store environment and custom store fixtures for another four Frank + Oak stores in Canada.
The scope of work included environment design, engineering, sourcing, manufacturing, fixture design, and project management. CBSF designed the façade of the store as well as all the retail elements, and manufactured the wall fixtures and some of the floor fixtures.
Frank + Oak is moving fast with their rebranding and store expansion. CBSF was expected to keep the pace and provide a concept store that well-suited the perception of the modern man with focus on classical accents and themes. Frank + Oak’s main focus is on the experience customers can get visiting a store. They are not trying to push the product to the customer. The balance has shifted – it’s now the experience not the product that is driving the sales.
Having a wide experience in online business, Frank + Oak entrusted CBSF with our expertise to create physical environments that enhance customer shopping experience. And we delivered! After five months of hard work, the Laval store opened its doors to strong sales and strong customer acceptance.