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Swiftly expanding in all directions, Viu’s newest outpost has emerged in Vienna. Obviously, not just anywhere in the city, but very fittingly in Neubau, a buzzing bohemian enclave in the Austrian capital. The store occupies a spacious corner location on Neubaugasse, a popular shopping zone lined with independent boutiques. It’s a spacious 300 sqm. [3,229 sq.ft.] unit set over two floors, and is in fact a collab initiative with local concept store we bandits which occupies the upper floor with a matching range of goods. The Zurich-based eyewear brand is led by designers Christian Kägi and Fabrice Aeberhard, and the duo have once again plotted an interior design that on the one hand features all the signature elements, but also site-specific adaptations and furnishings.

A fixture, albeit an obvious one, is the expansive eyewear wall – this time in a sophisticated back-lit version – meandering across the premises, and framed by whitewashed walls, ceiling and floor. Furnishings are similarly sparse as other viu boutiques, comprising of a sturdy desk with stools, an eye-catching, artsy sofa, and a faux granite bench in a contrasting soft pink hue. A number of framed campaign shots adorn the walls. The new Viu store carries the brand’s full range of prescription frames and sunglasses.

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