Viu store by Christian Kägi and Fabrice Aeberhard, Vienna – Austria

July 2nd, 2016 by retail design blog

Swiftly expanding in all directions, Viu’s newest outpost has emerged in Vienna. Obviously, not just anywhere in the city, but very fittingly in Neubau, a buzzing bohemian enclave in the Austrian capital. The store occupies a spacious corner location on Neubaugasse, a popular shopping zone lined with independent boutiques. It’s a spacious 300 sqm. [3,229 sq.ft.] unit set over two floors, and is in fact a collab initiative with local concept store we bandits which occupies the upper floor with a matching range of goods. The Zurich-based eyewear brand is led by designers Christian Kägi and Fabrice Aeberhard, and the duo have once again plotted an interior design that on the one hand features all the signature elements, but also site-specific adaptations and furnishings.

A fixture, albeit an obvious one, is the expansive eyewear wall – this time in a sophisticated back-lit version – meandering across the premises, and framed by whitewashed walls, ceiling and floor. Furnishings are similarly sparse as other viu boutiques, comprising of a sturdy desk with stools, an eye-catching, artsy sofa, and a faux granite bench in a contrasting soft pink hue. A number of framed campaign shots adorn the walls. The new Viu store carries the brand’s full range of prescription frames and sunglasses.

http://superfuture.com/supernews/vienna-viu-store-opening

Saturdays Surf NYC Pop-up store, Hong Kong
Steadily becoming a brand everyone has an eye on, Saturdays Surf NYC recentl...
adidas Boost™ Energy Lab pop-up store by URBANTAINER, Seoul - Korea
The Display zone focuses on the Boost™’s cushioning, represented by acrylic ...
Karman Jewelry's EDGE Collection Exclusive Packaging by Edinas paper installatio...
The use of strictly geometric shapes simplified to the extreme gives the col...
Manolo Blahnik store at Ginza 6 by Nick Leith-Smith, Tokyo - Japan
The focal element is a timber installation, inspired by the infamous Japanes...

Leave a Reply

Your email address will not be published. Required fields are marked *