Nike Magista 2 cleats

July 17th, 2016 by retail design blog

Nike has taken its revolutionary Magista boot to the next level by imagining what a foot would look like had it evolved specifically to play football. The boot emphasizes touch and traction, and was inspired by a unusual thought by Nike Football designer Phil Woodman. “I was interested in the hypothesis that pruning hands were an evolutionary development for maintaining grip on wet surfaces,” he explains. “That got me thinking about how the foot might have adapted had its primary purpose been football.”

The result is a reimagined version of the original Magista silhouette with an upper texture that is podular and cushioned, designed to react with a player’s sense of touch when the ball comes in contact with it. Some of the textured peaks in the most used parts of the foot for controlling the ball are 4.5mm deep.

Developments are also seen in the more anatomically contoured Dynamic Fit Collar, designed to accommodate the shape of the ankle bone while leveraging a thicker knit structure for additional protection. The revamped collar, meanwhile, dips lower on the tendon for comfort. The boot’s crazy color palette matches the heat map which guided its design. The Nike Football Magista 2 is set for release via the brand’s app on July 24.

http://www.highsnobiety.com/2016/07/13/nike-football-magista-2/#slide-2

Nike Ultralounge at Selfridges
Nike Sportswear has taken over the lower-ground floor at Selfridges to creat...
Bears & Friends Store by kplus konzept, Hagen - Germany
Gaudy and juicy, tempting scent and huge variety – this is how more than 10...
Nike Free Inneva Woven N7
With the Nike N7 collection the brand presents its long-time commitment and ...
ASIAN BISTROS! ShabuSEN by STUDIO C8, Hong Kong
We simply applied its shape to create the space. It is arranged the differen...

Leave a Reply

Your email address will not be published. Required fields are marked *