Leonardo and Luciano started working together after more than one decade of law experience. I created the concept “With whom have right” to communicate their direct, transparent and committed way of acting. The symbol translates the movement towards balance that clients reach with their services. The green color is almost nonexistent in the segment and connects with farmers, their main audience. The result is a language that overturns solemnity barriers to position the lawyers as helpful and solicitous. A bold, authentic, easily understood and highly recognizable brand.
Designed by Carlos Bauer