In partnership with the Barton Family, we rebranded Grey Wolf Cellars as GREY. A custom watercolor pattern was created for each varietal, reminiscent of an inkblot test, encouraging the consumer to find the wolf within. Along with the label design, we created custom copy for each varietal, further extending the wolf concept and crafting a cohesive story across the brand.

Designed by Makers & Allies

http://www.makersandallies.com