Coach – Hangtags windows 2016 by Booma Group, Worldwide

July 22nd, 2016 by retail design blog

This is one more time an amazing window from Coach and executed by Booma Group. The window represent the iconic symbol of Coach bags, its hangtag. Made in different finishings, crackled, terracota, leather and gold leafs, it has also the ballchains details that measures 1.5m. Background is a brushed gold metal plates that, combined with the fabulous coach logo in the center of the leather tag, it is just fantastic! The hangtag in gold has been made by real gold leaf applied by hand one by one. A total of 96 000 pcs of gold leafs have been used to produced those golden tags. This window is now visible in most of Coach stores, from Shanghai to New York, Paris to Dubai, Tokyo etc.

To quality of production is just speechless and you can see the video of the process here:

You can see also installation team taking off our last window of Coach, the spring flowers and put in place this new window into this video:












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