Leading luxury fashion retailer Boutique 1 makes its mark on London by opening a debut store in Europe on Sloane Street at the end of June 2016, designed in collaboration with Caulder Moore. The retailer is known for its curated luxury fashion with stores in Dubai and the Middle East.

Situated at 127-128 Sloane Street, the luxury 14,090 square feet store will extend over two floors and include areas dedicated to ready-to-wear, accessories, eveningwear, beachwear, fine jewelry, gifting and books. The store will also house a café created by Pablo Flack and David Waddington of Bistrotheque for Boutique 1, incorporating outdoor seating in the courtyard terrace.

The store design concept was inspired by Boutique 1’s reputation for unparalleled service, exclusivity and distinctive fashion viewpoint. Caulder Moore created an environment with the finest materials and detailing, a purist approach executed to the highest standards of excellence. The ethos – that sleek, pared back design would showcase the edit of designers in a very accessible albeit luxury space allowing the product to take centre stage.

“We are very proud to open our first London store in Sloane Street – it is one of the premier shopping destinations in the world. With our unique approach to fashion and emphasis on luxury service, we feel that Boutique 1 brings a fresh point of view to the area. The store design is understated and discreetly luxurious, providing a quiet backdrop to allow the collections to speak for themselves.” says Ziad Matta, Co-Founder and Co-CEO of Boutique 1 Group

Ian Caulder, Exec Creative Director, Caulder Moore added, “We worked with Boutique 1 to create a gallery like atmosphere for the edit of designers that while luxury is also quite contemporary. The space is very flexible so certain lines and new designers can be highlighted rather like staging a new exhibition.”