Manchester-based retail display specialist Unibox, has helped Superdry to introduce a new ‘Store of the Future’ concept, in the Manchester Arndale. Superdry, a fashion chain for men and women blends vintage Americana with Japanese and British inspirations. Superdry Group – the parent company of the fashion retailer – has recently posted a 21.3% increase in revenue in its annual report, with like-for-like sales up 15.4% in the last quarter.
With Superdry’s growth on the British high street going from strength to strength, the retailer turned to Unibox after being impressed by the display manufacturer’s stand at the Retail Design Expo. Superdry’s traditional aesthetic incorporates low-level illumination. In response, Unibox installed lighting that reflects the retailer’s brand style, while ensuring the visibility of key locations such as till points. Heling to do this, innovative new Ledge 46 lightboxes – which seamlessly wrap around corners – were used strategically throughout the store.
Unibox also created standalone displays within the redesigned store, including ‘The Cage’, which features an exterior mesh panel system and exterior illuminated graphic displays to showcase Superdry’s latest collection created in collaboration with Hollywood A-lister Idris Elba. The redesigned space also boasts a Superdry Sport pop-up container. In addition, a huge ceiling hung lightbox was wrapped around a concrete finish pillar, combining the latest fabric print technology and UV treatments for fluorescent-style text and vivid graphics.
The result is an engaging retail space that combines lighting and graphic displays in key areas, and which provides a clear path throughout the store, highlighting new products and promotions. Commenting on the collaboration, Unibox MD, Nick Wraith said: “Renowned for its contemporary retail designs as well as its innovative fashions, Superdry appointed Unibox due to our proven expertise in LED lighting and graphic display.
“Recognising the effect the illumination would have on the brand aesthetic and customer journey was crucial, and specifying the correct LED lighting setup was paramount to the success of this project. To ensure we got this just right we tested various methods before agreeing on the end result. “Powered by Lumenal – a leading manufacturer of modular LED lighting solutions and part of the Unibox family – we were able to offer an unrivalled level of insight and expertise on how best to bring illumination into the new store concept”.
The glitzy new store concept is proving to be a tremendous success, and the retailer attracted several high-profile celebrities to its exclusive relaunch party. It is expected that the new store design will now be rolled-out across a number of Superdry stores.