Messana O’Rorke has designed a series of three cosmetic health care stores for Malin+Goetz in LA, New York and Santa Monica. Each interior follows a color coded scheme, which dictates the overall scheme of the layout, forming a unified identity across each store. The studio noted the existing environment of each location, developing a unique scheme that would respond to the demographic population and needs of the target group.

The New York store accommodates to the upper east side demographic by providing a traditional customer experience. A clean cut layout was introduced, using 16 foot free-standing shelving units, reflecting the condensed NYC urban environment. For the LA store, Messana O’Rorke focused on the window display by developing an all-encompassing ribbon structure which could be seen from the exterior.

The final store located in Santa Monica, is housed within a semidetached ‘retail cottage’ which granted the studio more room. This feature however presented three times more space than necessary to retail the M+G product lines. Messana O’Rorke reduced the space by a third, by introducing a marble wall – a material that points towards the brand’s apothecary heritage.

http://www.designboom.com/architecture/messana-ororke-malingoetz-la-nyc-santa-monica-08-28-2016/