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The Bottega Verde store is the final stage of a large-scale rebranding project that began by focusing on the brand promise, affected the brand’s design and the identity of the entire product range, and culminated in the store itself: the showcase for this new identity. The space was designed to highlight the brand’s natural vocation and its strong links with the Tuscan countryside: the manifestation of a traditional Italian concept of ‘wellness and cleanliness’ that is nevertheless reinterpreted in a contemporary way without repeating the usual clichès, and instead creates a house style that is perfectly in keeping with the beauty market’s codes.

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