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Eagerly anticipating further growth in leafy suburban Melbourne, Australian fashion brand Jac+ Jack has recently relocated its boutique from Hawksburn to Armadale, just a few blocks southeast. The new premises are also bigger, and co-owners Jacqueline Hunt and Lisa Dempsey seized the opportunity to work with architect and longtime collaborator George Livissianis to raise the bar and come up with a subtly tweaked interior design that even better reflects Jac+ Jack’s brand values than its previous boutiques.

The design is understated and features clean lines, captured by a monochrome palette of materials. Apparel pieces are showcased on wall-mounted rails on either side of the store, and right in between a row of sleek and stackable storage cabinets is situated. Lighting plays a more pivotal role, enhancing the store’s architectural features.

Elongated in shape, the far end of the retail space almost seamlessly extends in an intimate back garden. The new Jac+ Jack store carries the brand’s full range of women’s and men’s collections of contemporary apparel and accessories.

Design: George Livissianis
Phtography: Tom Ferguson

http://superfuture.com/supernews/melbourne-jac-jack-store-relocation

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