![](https://retaildesignblog.net/wp-content/uploads/2013/05/Infor-Global-Solutions-office-by-VOA-Associates-New-York-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/09/AVEDA-Installation-by-Frank-Agterberg-Eindhoven-The-Netherlands.png)
Aveda’s hair- and skincare products are known for connecting the brand’s three main pillars: beauty, environment and well-being. With upcycling in mind, we’ve created an installation using the original cardboard boxes Aveda ships its products in.
This way everything is eco-friendly and nothing is wasted. Also, these boxes are made of PVC-free textile sheets and printed with environmental-friendly latex ink. By stacking these shipping boxes a giant pixel wall is created with the colourful AVEDA seasonal campaign image on it.
Pushing these individual boxes back and forth translates into a play of shadows and depth, as the pixelated image is distorted into a unique interpretation with every push. As the evening sets in, an array of lights illuminates the installation randomly and brings the pixelated image to life!
Design: Frank Agterberg
Photography: Nick Bookelaar
![](https://retaildesignblog.net/wp-content/uploads/2016/09/AVEDA-Installation-by-Frank-Agterberg-Eindhoven-The-Netherlands02.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/09/AVEDA-Installation-by-Frank-Agterberg-Eindhoven-The-Netherlands03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/09/AVEDA-Installation-by-Frank-Agterberg-Eindhoven-The-Netherlands04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/09/AVEDA-Installation-by-Frank-Agterberg-Eindhoven-The-Netherlands05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/09/AVEDA-Installation-by-Frank-Agterberg-Eindhoven-The-Netherlands06.jpg)
Add to collection