As part of the Selfridges ‘Shakespeare reFashioned campaign’, Ralph Lauren POLO aimed to focus on the relationship between what happens on-stage and what is implied to be taking place in the darkness off-stage. The inspiration was drawn from the design of the Globe Theatre, we built small stages using specific structural techniques paired up with strategic lighting to showcase the new POLO Fall 2016 collection. Using window letter decals, we branded the windows with the POLO Logo and two famous quotes from Shakespeare to finalise the scheme.

Designed by Harlequin Design

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