The timeless silhouettes of Alexandre Mattiussi has hit a sensitive nerve among a demographic of fashion-conscious males, and although his Ami label can already be found on the shelves of many a respectable store across the planet, the Paris-based designer continues to expand his network of branded boutiques.
Following last year’s opening of a boutique in Tokyo, the designer has now struck a collab with luxury retailer i.t to set up shop in Hong Kong. The new Ami outpost adds up to a cluster of stores that the Company already operates at the location, but as a branded retail space it obviously distinguishes itself through Ami’s distinct design codes.
In fact, the retail space follows the vintage-inspired design codes of the Tokyo Store, and which were once laid down by Paris-based architecture practice Studio Ko, featuring a mosaic mirror wall backdrop, mirrored pillars, ornamented parquet flooring, brass fixtures throughout the premises, and all off-set by ceiling in dipped a dark blue shade. The new Ami boutique carries the brand’s full range of men’s apparel, shoes and accessories.