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Cinépolis enters Indonesia’s market by introducing the concept of a ‘one-stop entertainment’ that cater to the needs of moviegoers by adding more comforts and supporting functions. As 48 years old movie theater chain in Mexico, Cinépolis has been well-known in the world and exists in many countries. Metaphor approaches the character and identity of Cinépolis in Jakarta in a slightly different interpretation from other countries. We create an embodiment of charming, exciting, warm, and alluring to the passerby and incorporate details that represent the identities of Cinépolis with a palette of blue and grey and adding bronze materials to generate feelings of comfort and entice interesting sensation in many parts.

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