Chocolate Folkowe Mecyje packaging by Monika Wojtaszek-Dziadusz

October 26th, 2016 by retail design blog

The Folkowe Mecyje brand was created to rediscover Polish folk culture. In Old Polish ”mecyje” meant real delicacies! Start unusual journey along the folk route through our country taking delight in top quality chocolate.

The pattern on each package was inspired by traditional folk art from another region of Poland. There are pattern inspired Łowicz, Opoczno and Kurpie cutouts, embroidery and motifs of folk costumes from Bilgoraj, Kraków, Kaszuby, Podhale and the Beskid Śląski.

For foreigners the chocolate can be a nice souvenir from our country because all information are also given in English. On the back of package there is information about the origin of the pattern and a map that allows to figure out which part of the Poland is each region.

Design: Monika Wojtaszek-Dziadusz











http://www.packagingoftheworld.com/2016/10/chocolate-folkowe-mecyje.html

Gourmet Cafeteria branding & packaging by Guilherme Karklin
Gourmet Cafeteria branding & packaging by Guilherme Karklin
JÁSZTEJ concept by Mate Olah
JÁSZTEJ concept by Mate Olah
CocoaBella Chocolates brand design by Stir and Enjoy
The resulting brand design and extensions are strong, clean and updated, but...
CARPE KOKO! packaging by Jacob White
The branding involves rich colours, bold geometric shapes, lavish ornamentat...

Leave a Reply

Your email address will not be published. Required fields are marked *