Morphoza has recently developed a new concept for the store network of the Romanian leader in the beauty sector, Gerovital. For this project, the client wanted to create a space where Gerovital’s clients can under-stand the values of the brand, can easly find the products they need and enjoy the assistance of the Gerovital’s specialists.
Fine lines and surfaces and the bright chromatic generate a friendly atmosphere. The interior designers have tried not to overcrowd the space in order to allow the clients to experience Gerovital’s innovative technology.
The store carries the brand’s full range of skin, body and face care products included in the Gerovital H3, Gerovital Tratament Expert, Gerovital Plant, Gerovital Men, Gerovital Sun and Aslavital series. We combined natural textures, light textures and modern light-ning systems in order to highlight our client’s wide range of products.
Another important area of the store is the welcoming and well‑designed care space where the Gerovital’s specialist provides free consultancy to the brand’s customers. In this area, Morphoza chose a comforting design for customers of all ages, who want to enjoy the dermatological tests and also a special experience, at Gerovital.
The store’s design is compatible with the brand’s advertising campaigns and has an elegant and modern aspect which confirms the leading status of the brand in the beauty sector.