RedTail branding by Bravo Rocks and Kimiaki Yaegashi

December 4th, 2016 by retail design blog


Red Tail is Zouk Singapore’s first bar to open at their new digs along the Clarke Quay Cannary Block. Red Tail serve ups dynamic craft coctails with the finest and freshest ingredients, great wines and craft beers, as well as plating up fun sharing bites perfect to drink with. Red Tail will be the place for those in the know, those who have a taste for the best in drinks, food, music and service.


Rd Tail is the drama before the party. Regular Zouk go-ers will be thrilled to try the new and improved Zouk Sausage and Mash. Red Tail’s logotype is dynamic. “Red” stays constant while “Tail” can be changed to cater to different themes according to the bar’s needs.


We worked with Japanese illustrator Kimiaki Yaegashi to create the bar’s mascot Xiao Hong, a boy in a Red Panda costume. It seems only apt that the adorable nocturnal animal fronts the eclectic drinking hole, whose entire concept is centered around a convivial setting for pre-party drinks, casual catch ups and even networking.

Branding: Bravo Rocks
Illustrator: Kimiaki Yaegashi


















































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