Brief: to support the launch of ECCO’s Shape range, we were asked to design a striking window display and in-store concept within the brand’s Oxford Street store in London.

Idea: the dodecahedron shape, which features throughout the design concept, is inspired by the chemical structure of a key element found within the ECCO Shape range – polyurethane.

We used this shape to design delicate, skeletal footwear merchandising units used within the window display and the retail interior concept to showcase the product range and compliment the large-scale graphic installations holding campaign imagery.

Hanging fluorescent tubes create a striking window campaign, which lights up the store’s fascia and glows out across Oxford Street. A portrait TV monitor plays ECCO Shape’s campaign film within the window, further promoting the essence & styling of the Shape range.

Design: Mynt Design