Adidas revamp by StudioXAG, London – UK

December 15th, 2016 by retail design blog


The Adidas Originals Flagship store in London recently underwent a revamp with a localised twist to make it uniquely relevant to London. StudioXAG designed and implemented two long-term “dwell” areas within the store – adding authentic elements of familiarity to the store as well as encouraging the local consumer to spend more time in the store.


Taking reference from the iconic housing estates of London we brought the outside inside with reclaimed chimney pots used as planters and even a piece of the London streets in the form of a reclaimed pavement light re-purposed as a coffee table. Sourced mid-century British furniture, phone charging facilities and local magazines offer an inviting retreat from the busy streets of Soho.


Other subtle nods to London include the rubber flooring from the Victoria Line tube used as table-tops outside the fitting rooms, as well as cushions made from the London Underground moquette fabric. We even had a Blue Plaque especially produced for the store referencing the English Heritage plaques commonly found across the city.

Design: StudioXAG
Photography: Adidas Originals








My Boon shop by Jaklitsch / Gardner Architects, Seoul
The scheme is divided into three zones; a large retail space for fashion, ap...
LINGERIE STORES! Oysho lingerie store by Lázaro Rosa-Violán, Barcelona - Spain
Warm, toasted neutral tones have been employed in the decor, on matte surfac...
Lightbox displays by Unibox, London - UK
Tom Dixon’s iconic designs are elegantly displayed on bespoke laser cut shel...
Actiu Showroom, Barcelona - Spain
Showroom Barcelona: a place where product, work and design work hand-in-hand

Leave a Reply

Your email address will not be published. Required fields are marked *