Jeans Intelligence Studio is a new jeans concept store focusing only on the denim collection from the brand Jack & Jones. By focusing on the impressive selection of denim styles customers will get a full denim experience. The main idea in the store is the denim bar, where you meet a denim dealer – a dedicated jeans expert – who welcomes you with know-how and expertise. You meet the bar already when entering the store and the bar continues through the entire store.

But the bar is more than a bar, it is also a display table, a counter and a stock room for the jeans displayed on the wall. All other products are displayed on the right side of the shop, where they are hanging in eye-height and on shelves mounted on a continuous wooden board with hooks. Furthermore, the right wall is divided into small areas using semi transparent floor to ceiling fixtures. The shop front is open an gives the costumer a clear view to the shop and the bar.

Design: RIIS RETAIL