NYX cosmetic bar by ARNO, Europe wide concept

December 26th, 2016 by retail design blog

NYX professional makeup is a hip cosmetic brand that is currently capturing the beauty scene in Europe. The social media channels went already this summer very hot due to the clients wanted to know where they could get the products. The matching, unique look for the staging in store is created by ARNO.

Same as the products from NYX professional make up, it is not only about the visual appearance, but also about quality and function. Goddess of the night is the meaning of the brands name. Exactly this feeling is being transported by the individual, black designed cosmetic bar from ARNO which presents an extensive range of products by assuring clarity and aesthetics.

All eyes are on the design which visually differentiate to the competitors in store. To do this, ARNO designed a sleek black cosmetics bar, with selective illumination, that displays an extensive range of the NYX cosmetics. We made each display highly usable and flexible to allow distributors to remove whole levels via a ‘plug and play’ system; and we delivered the displays throughout Europe.

ARNO produces and delivers the displays Europe wide. More than over 1000 cosmetic displays were already produced and delivered Europe wide by ARNO. The hype regarding the brand which is the biggest trend for the cosmetic blogger and girls is visible also at the point of sale. The displays were sold out in just a couple of hours. The strong collaboration between NYX and ARNO throughout the whole project has led to the perfect product presentation in store.

Design: ARNO

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