This is an Elit Visual S.A.S. Christmas window 2016 and display production for multi-brand stores (Stazione-Dimarcos, Dimarco and Margarita Di Marcos) located in Bucaramanga, Colombia, South America. The whole idea was a conception from the owners of the stores based on the custumer profile and their 40 years of experience in fashion business, and it was a basic requirement for the production. We, as an industrial design agency, got the the idea and lead it to a happy ending in terms of visual merchandising.
The spotligth in the window was a tree with lights and paper flowers with half inch hanging white cloth tapes with small cristal clear snowflakes at the end. Each tree was made of many pieces of a death tree branches chopped by local Fire Deparment one night after a huge storm that destroyed the woods in a park in our city. So we took them and we put together like a puzzle in an easily removable way, just to made them effortless for working, delivery and storage. To accent the Christmas atmosphere a golden paint was used for walls and big laser-cutted snowflakes over it.
The copy “BRILLA esta navidad” was given by their publicitiy agency, and was sticked y in the lower centered part of the window/glass. White floor pretending to be snow, was reinforced with a foot of the tree made of cotton-polyester fabric known here as “wata”, with a little of an artificial snow made by us with small policarbonate chips mixed with sodium polyacrylate and some water. Snow, because we never have snow and it became a collective mind reference for Christmas in these latitudes.
Besides their costumer are high class people, so they are accostumed to travel to other countries and see a different kind of weather in Christmas especially in northern hemisphere. In addition to Windows, another focus display was placed in the entrance, with a very big tree in the same conditions as described above, but highligted with a red-floor sticker with snowflakes on it. It took us about three weeks to get production done, and 2 days to install all the elements and props.
Design: Elit Visual