FEMI Stories branding by Lange & Lange

January 20th, 2017 by retail design blog

The sister duo, Anita and Kamila Nawarkiewicz, behind the active and street wear brand, Femi Pleasure, has decided to give a new twist to the brand that they created a decade ago. Femi Pleasure will now be called Femi Stories and feature a new logo that speaks to the message behind the brand.

The message began with a childhood dream. A dream about girls conquering the world, of tree houses and tea parties, of snowboarding and sisterhood, of independent and creative women being able to do anything they set their minds too. Our lives are stories that we write every day. Every adventure, every smile, every tear forms a letter or word in our personal tales. The new brand underlines this.

No story is every finished, no story is ever set in stone. What started as several sweatshirts designed for some friends has become a global brand with a mission and an exciting story that is inspiring others around the world. Femi Stories is a lifestyle, a brand that makes each and every story just a little more vibrant, unique and fun.

Design: Lange & Lange

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