Optiat branding by Studio More

February 4th, 2017 by retail design blog

The idea of Optiat, an upcycled coffee body scrub was first conceived in 2016, where the founder began to consider the different ways in which discarded coffee grounds could be utilised.

Optiat had an inspiring set of company values, but lacked clear definition as a brand. They needed a clear strategy to transform their identity from upcycled waste to trustworthy beauty brand.

We worked closely with Optiat on their brand strategy allowing them to differentiate themselves from other coffee scrubs. The identity has unlocked the brand’s potential to become the ‘Nature Friendly Beauty Company,’ with Coffee Scrubs being their first product to launch.

Design and photography: Studio More

Voyage d`Hermes Hermes for women and men
Voyage d`Hermes is a unisex fragrance presented in 2010 and it arrives on th...
Mesies Wines packaging by Txell Gràcia & Albert Martínez López-Amor
Wine label design collection for the winery Ecovitres, from Vilalba dels Arc...
Giovanni Rana flagship restaurant branding by 45gradi, New York
Giovanni Rana, the most famous Italian pasta maker, arrives in New York with...
Basis natural wood treatment identity & packaging by Daniel Lindqvist
By utilizing a broad palette of wood surfaces a sense of warmth was given to...

Leave a Reply

Your email address will not be published. Required fields are marked *