The showroom covers an area of about 230 square meters and offers a selection of the most important brands in the field of tiles and sanitary-ware (Dornbracht, Axor, Villeroy&Boch, Duravit, Inalco, Apavisa, Mutina, Mirage etc) The large windows allow natural light to enter in and highlight designs and colors. The focus is always on the brands’ design pieces, which offer innovative solutions to make the bathroom a truly exceptional place.

The starting point for the project was to undergo the hundreds of existing typologies of showroom and showcase it in a minimal and sculptural way. The room has different zones: bathroom micro environments, tile’s stands, meeting place, testing zone, office and a small kitchen. Micro environments are enriched with details, furnishings and accessories which help the customer to imagine their bathroom. Tile’s stands are custom made and built-in to maintain the clean minimalistic view of showroom.

The meeting place represents a large table in the center of the showroom made of a piece of tile (3260×1560 mm) on metal legs and welcomes visitors to many activities – meetings, presentation of products (there is a projector with built-in screen) or just design talks while drinking coffee. In the testing zone visitors can experience the beauty of water designs first-hand. To sum up, it’s not a usual showroom, but a perfect hub for architects, interior designers, professionals, or anyone interested in design and bathrooms to come and be inspired, to work, to exchange the ideas.

Design: Natalia Potiomkina – GDR design studio
Photography: Roman Baidaus